Hong Kong action film and popular culture
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Film Publicity

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Hong Kong Action Film
at the Frontiers of Cinema
CSCS - Centre for the Study of Culture and Society

Film Publicity

The manner in which Hong Kong films are publicized locally is indicative of the ways in which they are mediated by local cultural and industrial practices. For the most part, publicity campaigns are constrained by budgets which are low in comparison with major Telugu as well as Hollywood releases. Innovation often results as a direct consequence of financial constraints.

English Posters English Lobby Cards Non-English Posters and Lobby Cards Non-English newspaper and magazine advertisements